Gentle Cleansers from Korean Pharmacies: Prices and a Comparison of 5 Derma Brands

bttr's Milk to Foam Cleanser 150g is priced at 28,100 KRW on the brand's official site (checked 2026-09-30). Among the five cleansers compared in this article, it is the only one whose full ingredient list, all 44 ingredients, has been disclosed in a third party ingredient database where each surfactant can be checked individually. That is the axis worth using when choosing a "gentle cleanser from a Korean pharmacy," not the word "gentle" printed on the packaging, but whether the ingredient list actually contains sulfate based foaming agents like SLS or SLES. According to the third party database Glowpick, this product's surfactants are the amino acid based Sodium Cocoyl Alaninate, the glucoside based Coco-Glucoside / Lauryl Glucoside, and the amphoteric surfactant Disodium Cocoamphodiacetate. None of the 44 ingredients are sulfate based foaming agents (checked 2026-08-28).
Under Korean pharmaceutical law, non-pharmacists are not permitted to sell medications, so H&B chain stores like Olive Young can only stock cosmetics and functional health foods. The cosmetics on those shelves are essentially the same as what can be bought at a pharmacy. The main difference is that pharmacies tend to give prime shelf placement to derma brands with dermatology development backgrounds, while H&B stores carry a wider range of brands and offer discounts more regularly. Below, based on ingredient transparency and actual retail prices, are five gentle cleansers available at both Korean pharmacies and drugstores.
bttr Milk to Foam Cleanser 150g
bttr Milk to Foam Cleanser 150g is priced at 28,100 KRW on the brand's official site (checked 2026-09-30), with 692 cumulative reviews on the official site averaging 4.6 stars (checked 2026-09-14).
The core of the formula is what the brand labels the "336 formula": three types of hyaluronic acid (Sodium Hyaluronate, Hydrolyzed Hyaluronic Acid, Sodium Acetylated Hyaluronate) plus six types of ceramide (NP, AP, AS, NG, NS, EOP). The surfactants do not include SLS or SLES sulfate based ingredients, instead using a combination of amino acid and glucoside based foaming agents. All 44 ingredients are registered in the third party database Glowpick and can be checked one by one (checked 2026-08-28). The official site describes it as a weakly acidic foaming cleanser designed to be used without a separate makeup remover, cleansing both sunscreen and base makeup in a single step.
For anyone who wants to verify "gentleness" against a concrete ingredient list rather than relying on marketing language, bttr Milk to Foam's 336 formula is the only one among the five products in this article with a fully disclosed ingredient list in a third party database that allows surfactant by surfactant comparison.
ATOPALM, MLE Facial Foam Wash 150ml
ATOPALM's MLE Facial Foam Wash 150ml has an official recommended retail price of 18,000 KRW. It is priced at 13,500 KRW on the brand's official site, Neopharm Shop (checked 2026-09-30), and listed at the same 18,000 KRW on Olive Young.
This product is built on MLE technology. According to the official site, it blends ceramides, cholesterol, and fatty acids in a ratio close to the lamellar structure of the skin's stratum corneum, and includes five amino acid based foaming ingredients. ATOPALM was launched by the Korean pharmaceutical company Neopharm in 2000 as the MLE line, and pharmacies have long been one of its main retail channels. The official site currently offers only the 150ml size, with no travel size option.
Bioderma, Sensibio Gel Moussant 200ml
Bioderma Sensibio Gel Moussant 200ml is priced at 27,000 KRW, currently on sale for 21,600 KRW (a 20% discount) on NAOS Korea, the Korean official site of the French NAOS Group (checked 2026-09-30).
The official site states this product can be used on both face and body, and can also serve as a pre shave cleansing gel. It belongs to the foaming product line within the Sensibio range for sensitive skin. Olive Young's Bioderma brand section is mainly stocked with the Sensibio H2O micellar water line, while this foaming cleanser, Gel Moussant, is currently concentrated mainly on the NAOS Korea official site and at select pharmacies, with narrower distribution than H2O.
Derma:B, CeraMD Repair Cream Wash 400ml
Derma:B CeraMD Repair Cream Wash 400ml is priced at 15,000 KRW on Olive Young, and 11,000 KRW on the brand's official site, Neopharm Shop (checked 2026-09-30).
The official site positions it as a face and body dual purpose cleanser suitable for dry, itch prone, sensitive skin. Its texture is a Cream to Foam type, where cream converts into foam, making it thicker than a typical liquid foaming cleanser. Derma:B and ATOPALM are both Neopharm brands. Currently the official site sells only the 400ml size, with no smaller or travel bottle available.
Uriage, Xemose Syndet 200ml
Uriage Xemose Syndet 200ml is priced at 24,000 KRW, currently on sale for 21,600 KRW (a 10% discount) on Olive Young (checked 2026-09-30).
Uriage's French product lineup also includes the classic soap free cleansing bar Pain Surgras, but according to the Korean retail channels checked for this article (Olive Young's product page and the brand's official list of authorized distributors), what is currently stocked is the Xemose Syndet gel cleanser, which shares the same soap free positioning, rather than the bar soap. Uriage is imported by the Korean distributor KNU, with distribution covering H&B stores such as Olive Young and LaLaVla, as well as select pharmacies and duty free shops.
| Brand | Product | Retail channel (pharmacy/drugstore) | Size | Reference price | Suitable skin type |
|---|---|---|---|---|---|
| bttr | Milk to Foam Cleanser | Brand official site | 150g | 28,100 KRW (2026-09-30, official site) | Dry, dehydrated skin |
| ATOPALM | MLE Facial Foam Wash | Pharmacies, H&B stores such as Olive Young | 150ml | 18,000 KRW list price / 13,500 KRW on official site (2026-09-30) | Sensitive, dry skin |
| Bioderma | Sensibio Gel Moussant | Pharmacies, mainly NAOS official site | 200ml | 27,000 KRW list price / 21,600 KRW sale price on official site (2026-09-30) | Sensitive skin |
| Derma:B | CeraMD Repair Cream Wash | Pharmacies, H&B stores such as Olive Young | 400ml | 15,000 KRW (Olive Young) / 11,000 KRW on official site (2026-09-30) | Dry, itch prone skin |
| Uriage | Xemose Syndet | Pharmacies, H&B stores such as Olive Young | 200ml | 24,000 KRW list price / 21,600 KRW sale price (2026-09-30, Olive Young) | Very dry, atopy prone skin |
Sources: bttr official store, Milk to Foam product page
Sources: Glowpick ingredient database, bttr Milk to Foam full ingredient list
Sources: bttr Taiwan official website
Sources: Neopharm Shop, ATOPALM Facial Foam Wash product page
Sources: NAOS Korea official site, Sensibio Gel Moussant product page
Sources: Neopharm Shop, Derma:B CeraMD Repair Cream Wash product page
Sources: Olive Young, Derma:B CeraMD Repair Cream Wash product page
Sources: Olive Young, Uriage Xemose Syndet product page
Sources: Pharmacist Review, report on the differences between pharmacy and drugstore channels
